Illustrative Synthetic Data — This prototype does not contain confidential or actual Unilever commercial data.

US Growth GPS

Commercial Decision Intelligence — Illustrative Prototype

2026 sales target

$1.20bn

Projected sales

$1.12bn

93.1% of target

Projected target gap

$82.4m

Target minus projected sales

Addressable gap

$54.2m

65.8% recoverability

Forecast attainment

93.1%

Opportunity confidence

72%

Feasibility 74%

Outlets requiring action

8,343

of 15,000 outlets

Target attainment trajectory

Cumulative actual sales, target trajectory and projected sales through December 2026, with the forecast confidence range.

$82.4m projected gap · $54.2m potentially addressable · 93.1% forecast attainment

Geographic opportunity

Bubble size = addressable opportunity, colour = target risk. Click a territory to drill in.

Bubble size = addressable opportunity · colour = target risk

Target gap waterfall

How the projected gap decomposes into non-recoverable base-market risk and the recovery levers.

Opportunity leaderboard

Ranked by projected gap, with addressable opportunity, confidence, feasibility and the recommended intervention.

RegionProjected gapAddressableConfidenceFeasibilityRecommended intervention
Northeast93.1% attainment$33.9m$22.5m72%76%
Run availability recovery sprint
West93.1% attainment$20.0m$13.2m72%73%
Run availability recovery sprint
South93.5% attainment$16.0m$10.4m72%73%
Escalate distributor supply issue
Midwest93.0% attainment$12.4m$8.2m72%74%
Run availability recovery sprint

Closing the top 10 territory opportunities could recover $8.1m 9.8% of the projected gap.

Drill further in the Opportunity Map or open a Territory Deep Dive.

Illustrative Synthetic Data — This prototype does not contain confidential or actual Unilever commercial data. Recommendations require human approval before any order or task is created.