Illustrative Synthetic Data — This prototype does not contain confidential or actual Unilever commercial data.

US Growth GPS

Commercial Decision Intelligence — Illustrative Prototype

Outlets in view

60

Expected incremental

$343.3k/mo

Blocked by stock

0%

0 outlets

Accepted actions

0

$0/mo committed

Planned route value

$111.6k/mo

12 visits · 192 min

#1

Prairie Supercenter

Dollar Store

New York · New York Metro West4.2 mi · 16 min visit 37d · order 60d

Add missing core SKU

Core SKU absent although 78% of similar high-performing outlets carry it.

  • Ben & Jerry's Pint × 31
  • Knorr Bouillon 6ct × 35
  • Vaseline Lotion 20.3oz × 33

Expected incremental

$14.3k/mo

$9.4k – $20.2k

Acceptance

61%

Confidence 75%

Distributor stock

75%

Order $563

Est. retailer stock

12.9 days

Stockout risk 34%

#2

Cedar Creek Supercenter

Warehouse Club

New York · New York Metro West6.1 mi · 28 min visit 45d · order 47d

Add missing core SKU

Core SKU absent although 69% of similar high-performing outlets carry it.

  • Dove Body Wash 22oz × 20
  • Vaseline Lotion 20.3oz × 47

Expected incremental

$11.2k/mo

$7.8k – $15.9k

Acceptance

53%

Confidence 73%

Distributor stock

87%

Order $612

Est. retailer stock

6.1 days

Stockout risk 39%

#3

Old Mill Foods

Warehouse Club

New York · New York North Suburbs3.7 mi · 19 min visit 11d · order 14d

Correct shelf placement

Share of shelf at 33% versus 68% peer benchmark.

  • Persil Discs 38ct × 16
  • Dove Shampoo 12oz × 43

Expected incremental

$15.4k/mo

$10.7k – $22.0k

Acceptance

64%

Confidence 74%

Distributor stock

59%

Order $495

Est. retailer stock

5.5 days

Stockout risk 13%

#4

Summit Foods

Dollar Store

New York · New York North Suburbs5.8 mi · 23 min visit 4d · order 30d

Correct shelf placement

Share of shelf at 31% versus 75% peer benchmark.

  • Persil ProClean 100oz × 21
  • Axe Body Spray 4oz × 36

Expected incremental

$15.3k/mo

$11.1k – $18.7k

Acceptance

63%

Confidence 75%

Distributor stock

71%

Order $533

Est. retailer stock

7.8 days

Stockout risk 19%

#5

Pine Ridge Foods

Warehouse Club

New York · New York Uptown5 mi · 19 min visit 40d · order 43d

Correct shelf placement

Share of shelf at 31% versus 77% peer benchmark.

  • Vaseline Lotion 20.3oz × 39

Expected incremental

$11.6k/mo

$8.3k – $16.6k

Acceptance

49%

Confidence 70%

Distributor stock

72%

Order $351

Est. retailer stock

5.7 days

Stockout risk 25%

#6

Summit Fresh Market

Supercenter

New York · New York East Side3.2 mi · 16 min visit 34d · order 48d

Add missing core SKU

Core SKU absent although 74% of similar high-performing outlets carry it.

  • Knorr Sides Rice 5.6oz × 20

Expected incremental

$9.1k/mo

$6.6k – $12.9k

Acceptance

57%

Confidence 80%

Distributor stock

71%

Order $36

Est. retailer stock

12.6 days

Stockout risk 41%

#7

Old Mill Market

Natural Grocer

New York · New York East Side2.4 mi · 13 min visit 44d · order 50d

Replenish likely stockout

Estimated 3 days of cover left and 72% modelled stockout probability in the next 7 days.

  • Persil Discs 38ct × 11
  • Nexxus Hair Mask 8oz × 3
  • Lipton Tea 100ct × 6

Expected incremental

$3.9k/mo

$2.5k – $5.1k

Acceptance

57%

Confidence 79%

Distributor stock

86%

Order $235

Est. retailer stock

3.2 days

Stockout risk 72%

#8

Pine Ridge Corner Store

Supercenter

New York · New York County South5.5 mi · 21 min visit 18d · order 21d

Replenish likely stockout

Estimated 3 days of cover left and 54% modelled stockout probability in the next 7 days.

  • Sunlight Dish 30oz × 26
  • Persil Discs 38ct × 12
  • Hellmann's Mayo 30oz × 23

Expected incremental

$10.2k/mo

$7.4k – $12.6k

Acceptance

64%

Confidence 74%

Distributor stock

61%

Order $417

Est. retailer stock

3.5 days

Stockout risk 54%

#9

Summit Grocery

Dollar Store

New York · New York Metro West4.2 mi · 19 min visit 38d · order 56d

Reactivate dormant retailer

No order for 56 days against a historic run rate of $126k per month.

  • Dove Body Wash 22oz × 13
  • Lipton Tea 100ct × 29
  • Sunlight Dish 30oz × 30

Expected incremental

$5.8k/mo

$3.9k – $8.7k

Acceptance

33%

Confidence 72%

Distributor stock

90%

Order $382

Est. retailer stock

3.3 days

Stockout risk 77%

#10

Union Square Grocery

Warehouse Club

New York · New York Airport Corridor4.6 mi · 17 min visit 27d · order 37d

Replenish likely stockout

Estimated 4 days of cover left and 71% modelled stockout probability in the next 7 days.

  • Breyers 48oz × 19
  • Persil Discs 38ct × 18

Expected incremental

$5.6k/mo

$4.0k – $7.1k

Acceptance

59%

Confidence 67%

Distributor stock

77%

Order $343

Est. retailer stock

3.7 days

Stockout risk 71%

#11

Riverside Fresh Market

Supercenter

New York · New York Airport Corridor3.6 mi · 15 min visit 9d · order 22d

Correct shelf placement

Share of shelf at 39% versus 78% peer benchmark.

  • Dove Beauty Bar 4pk × 33

Expected incremental

$9.4k/mo

$6.9k – $12.5k

Acceptance

57%

Confidence 73%

Distributor stock

86%

Order $264

Est. retailer stock

7.5 days

Stockout risk 29%

#12

Sunrise Supercenter

Warehouse Club

New York · New York South Side7.2 mi · 28 min visit 9d · order 30d

Correct shelf placement

Share of shelf at 33% versus 67% peer benchmark.

  • Suave Shampoo 30oz × 39
  • Sunlight Dish 30oz × 13

Expected incremental

$12.8k/mo

$8.8k – $18.5k

Acceptance

50%

Confidence 72%

Distributor stock

81%

Order $217

Est. retailer stock

9.2 days

Stockout risk 37%

#13

Prairie Grocery

Warehouse Club

New York · New York East Side4.6 mi · 20 min visit 45d · order 61d

Reactivate dormant retailer

No order for 61 days against a historic run rate of $113k per month.

  • Snuggle Softener 95oz × 42

Expected incremental

$4.7k/mo

$3.0k – $7.0k

Acceptance

27%

Confidence 77%

Distributor stock

91%

Order $378

Est. retailer stock

2.5 days

Stockout risk 78%

#14

Union Square Supercenter

Warehouse Club

New York · New York County North8.4 mi · 30 min visit 41d · order 48d

Add missing core SKU

Core SKU absent although 65% of similar high-performing outlets carry it.

  • Persil ProClean 100oz × 14
  • Talenti Pint × 32
  • Nexxus Hair Mask 8oz × 34

Expected incremental

$8.1k/mo

$6.2k – $11.9k

Acceptance

60%

Confidence 77%

Distributor stock

68%

Order $1.0k

Est. retailer stock

9.5 days

Stockout risk 37%

Illustrative Synthetic Data — This prototype does not contain confidential or actual Unilever commercial data. Recommendations require human approval before any order or task is created.