United States — all channels
Projected gap today
$82.4m
Modelled recovery
$12.1m
Residual gap
$70.3m
Simulated attainment
94.1%
from 93.1%
Feasibility applied
74%
Execution levers
Each lever is capped by the real opportunity pool in the current slice, with diminishing returns above 60% execution.
30% · $4.0m
% of availability gap closed · pool $18.1m
30% · $2.6m
% of assortment gap closed · pool $11.6m
30% · $1.7m
% of dormant retailers reactivated · pool $7.8m
30% · $1.3m
% of promotion spend redeployed · pool $6.1m
30% · $1.1m
% of white space covered · pool $4.8m
30% · $0.8m
% of opportunity executed · pool $3.8m
30% · $0.4m
% of opportunity executed · pool $2.0m
Simulated recovery of $12.1m closes 14.6% of the projected gap, leaving $70.3m residual.
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