Target
$20.2m
Projected
$18.7m
92.6% attainment
Projected gap
$1.5m
Addressable
$1.0m
67.8% recoverable
Confidence
84%
Feasibility 80%
Outlets to action
78
34 dormant
What is driving the gap
Contribution of each root cause to the territory gap, largest first.
Availability recovery is the largest driver at $0.3m — 21.5% of the territory gap.
Attainment trajectory
Cumulative actual, target and projected sales for this territory.
Distributor service reliability
New York Distribution Partners 6
Order fill rate
91%
Delivered ÷ confirmed quantity
On-time delivery
86%
Service level
92%
Stock health
60%
Cover on recommended lines
Service reliability is not the binding constraint in this territory.
Field capacity and execution
Whether the plan can physically be executed.
Visit compliance
91%
Visit conversion
29%
Visits producing an order
Assortment compliance
80%
Promotion efficiency
92%
Incremental ÷ spend
Stockout risk
50%
Forecast uncertainty
23%
Prioritised recovery plan
Probability-weighted, stock-checked actions.
1. Harbor Foods
Add missing core SKU
2. Oak Street Supercenter
Change pack recommendation
3. Oak Street Fresh Market
Correct shelf placement
4. Old Mill Fresh Market
Replace blanket discount with targeted bundle
5. Northgate Corner Store
Replace blanket discount with targeted bundle
6. Prairie Market
Change pack recommendation
Executing these 6 actions is modelled to recover $35.4k per month, roughly $0.2m across the remaining 2026 months.
Outlets requiring action
Priority-ranked outlets with the recommended intervention, expected incremental sales and evidence.
Harbor Foods
New York · New York Inland3.9 mi · 16 min visit 17d · order 19d
Add missing core SKU
Core SKU absent although 72% of similar high-performing outlets carry it.
- Lipton Tea 100ct × 19
- Ben & Jerry's Pint × 12
Expected incremental
$11.7k/mo
$8.7k – $14.4k
Acceptance
43%
Confidence 85%
Distributor stock
60%
Order $167
Est. retailer stock
6.8 days
Stockout risk 42%
Oak Street Supercenter
New York · New York Inland3.5 mi · 17 min visit 13d · order 22d
Change pack recommendation
Smaller pack is outperforming in this price-sensitive cluster; current mix is skewed to large packs.
- Degree Advanced 2.6oz × 19
Expected incremental
$7.0k/mo
$5.1k – $9.8k
Acceptance
48%
Confidence 84%
Distributor stock
51%
Order $152
Est. retailer stock
11.1 days
Stockout risk 41%
Oak Street Fresh Market
New York · New York Inland5.6 mi · 27 min visit 9d · order 11d
Correct shelf placement
Share of shelf at 24% versus 70% peer benchmark.
- Vaseline Lotion 20.3oz × 6
Expected incremental
$4.2k/mo
$2.9k – $5.2k
Acceptance
51%
Confidence 81%
Distributor stock
72%
Order $54
Est. retailer stock
14.4 days
Stockout risk 47%
Old Mill Fresh Market
New York · New York Inland6 mi · 30 min visit 7d · order 31d
Replace blanket discount with targeted bundle
Recent promotional uplift was largely forward buying; a targeted bundle protects margin.
- Snuggle Softener 95oz × 29
- TRESemme Conditioner 28oz × 25
- Talenti Pint × 24
Expected incremental
$6.6k/mo
$5.0k – $8.8k
Acceptance
34%
Confidence 84%
Distributor stock
58%
Order $575
Est. retailer stock
8.9 days
Stockout risk 49%
Northgate Corner Store
New York · New York Inland5.2 mi · 20 min visit 9d · order 13d
Replace blanket discount with targeted bundle
Recent promotional uplift was largely forward buying; a targeted bundle protects margin.
- Ben & Jerry's Pint × 45
- Breyers 48oz × 18
- Vaseline Lotion 20.3oz × 28
Expected incremental
$3.1k/mo
$2.4k – $4.7k
Acceptance
46%
Confidence 86%
Distributor stock
64%
Order $616
Est. retailer stock
8.9 days
Stockout risk 47%
Prairie Market
New York · New York Inland4.3 mi · 20 min visit 14d · order 14d
Change pack recommendation
Smaller pack is outperforming in this price-sensitive cluster; current mix is skewed to large packs.
- Ben & Jerry's Pint × 6
- Talenti Pint × 3
Expected incremental
$2.7k/mo
$1.9k – $3.6k
Acceptance
40%
Confidence 88%
Distributor stock
63%
Order $52
Est. retailer stock
7 days
Stockout risk 48%
Westfield Corner Store
New York · New York Inland5.7 mi · 25 min visit 18d · order 23d
Correct shelf placement
Share of shelf at 22% versus 73% peer benchmark.
- Dove Beauty Bar 4pk × 5
- Ben & Jerry's Pint × 5
Expected incremental
$781/mo
$514 – $962
Acceptance
44%
Confidence 84%
Distributor stock
69%
Order $70
Est. retailer stock
11.5 days
Stockout risk 43%
Westfield Corner Store
New York · New York Inland5.6 mi · 21 min visit 13d · order 37d
Correct shelf placement
Share of shelf at 31% versus 76% peer benchmark.
- Ben & Jerry's Pint × 8
Expected incremental
$3.1k/mo
$2.3k – $4.0k
Acceptance
44%
Confidence 81%
Distributor stock
49%
Order $48
Est. retailer stock
8.1 days
Stockout risk 45%